Origins
AURAREELS LIMITED was founded in London's creative district, inspired by the fusion of Eastern heritage and Western innovation. Our name reflects our mission: to capture the invisible "Aura" (Qi) of a subject and present it through the "Reels" of modern media.
We believe that the New Chinese Style is not just about dragon motifs or red lanterns; it is about a philosophy of balance, nature, and understated luxury. We apply these principles to every project, whether it's a corporate film, a digital campaign, or an art installation.
